If you can read all of the print in this ad from the (March 22, 1911) Chatham Record you have no need of the product. In fact, if you take out the giant “MILAM” six lines down, the diminishing type looks like nothing so much as the eye chart on an optometrist’s wall.
“All right, sir, let’s get started. Read me the first line on the chart.”
“Um, ‘Eye-sight’.”
“Very good. Now the next line?”
“‘Restored’.”
“Excellent. Now the eleventh line?”
“Um…”
“Just kidding, no one can read that. See you next year!”
