“Bobby” appears in several consecutive issues of The Chatham Record extolling the virtues of Post Toasties.
He starts out reasonably enough: “Try a dish of Post Toasties with cream for lunch on hot days.” Sounds refreshing.
The following week: “Our grocer told me after folks taste Post Toasties they don’t like common corn flakes.” Well, sure, that could be.
His testimonial intensifies a week later: “Post Toasties are bully good for any meal and for all the family.” Hmm.
On August 29, 1917, Bobby’s attachment to Post Toasties takes a turn:
I respectfully disagree, Bobby. That’s a very big bowl.